In late June of this year, Microsoft released a the own brand Surface Series Windows 8/RT tablet computer. According to the plan, Surface Tablet global Microsoft retail stores will exclusive sales. WPDang just get the confirmation message is displayed, has finalized the Microsoft Surface Series Tablet PC in China, by the Suning channels to exclusive sales, which is Surface outside the Microsoft Store, now known to the world's only one third-party sales channels.
Microsoft and Suning long history of cooperation in the Chinese market, especially in recent years, the consumer electronics market competition is becoming increasingly hot, both in the retail business innovation and expand a number of attempts. Although the official did not disclose temporarily Microsoft retail stores plan to enter the world market, but in disguise with partners Suning advantage in the Chinese market, the original form of the introduction of a temporary alternative to Microsoft Store Windows experience stores.
Microsoft and Suning retail cooperative mode, and can be traced back to 2008, when Microsoft Windows Experience store moved in Suning stores. In January 2012, Microsoft re-announced and will take advantage of the Suning existing cooperation channels on a Windows Phone smartphone sales, Suning official also published a large space for pre-sale posters in the domestic paper media literacy to the user in advance. According to statistics, China's market in Suning stores sold 7 Windows Phone devices, multiple models are sold. The end of May 2012, Zhang Jindong, chairman of Suning Appliance Group, Jin Ming, president recently invited to Microsoft headquarters in Seattle, met with Steve Ballmer, CEO of Microsoft, the world's senior vice president Zhang Yaqin, again to deepen bilateral cooperation in intelligent phone, Windows product and retail experience store build reached consensus on cooperation. Formal meeting between Suning foreshadowed in China Surface Offering.
Based on long-term strategic cooperation between the two set up in the Chinese market, Microsoft and Suning Surface retail channels for cooperation not only justifies, is also reasonable. The first in the world in the Chinese market and Suning retail Expand Surface Series Tablet, Microsoft also showed the importance of new consumer electronics market, such as China.
In order to promote the upcoming release of Surface, Microsoft recently increased in the United States to open a large number of temporary the Surface promotion shop, and alternative ways of graffiti and other publicity. Do you look forward to the Surface it?
source:WPDang via:GoogleTranslate
