New Apple TV now available in UK Apple retail stores

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In a follow up to our previous rumor story on a possible LoveFilm-Apple TV video rental streaming deal, Apple's latest content box is now available at UK Apple retail stores in exchange for 99 of your hard-earned pounds (that's about $157!)

There's no evidence of a LoveFilm streaming link at the moment, but we're not giving up hope of a deal in the near future. For the meantime, UK Apple TV users are limited to movie rentals and TV purchases direct from iTunes, or streaming iTunes-compatible media you happen to have on your computer.

Tags: Apple, Apple Store, Apple TV, AppleStore, AppleTv, uk