(http://i45.tinypic.com/4tnkh0.jpg)
Internet users do not really care which browser they use in order to access their favourite websites.
This is the view of Simon May, author of the Rough Guide to Windows 7 and blogger at Technologyexplored.com, who said the impact that a new browser choice screen will have on market share remains to be seen.
Currently the browser market is dominated by Internet Explorer but some industry commentators have indicated that the new choice screens will see this dominance challenged as consumers look to alternative browsers that best suit their needs.
Mr May said: "Internet Explorer has lost some market share recently and Google's Chrome browser is the only one to have gained, which given the vast advertising spend they've made is really only to be expected."
He added: "Lots and lots of consumers just want to get to their website, they don't really care how they get there and Internet Explorer does a good job of delivering that core need - in fact on Windows 7, Internet Explorer 8 delivers one of the most secure experiences too."