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Giants in Tech => Apple => Topic started by: riso on February 13, 2010, 11:46:27 AM

Title: Apple Should Open Its Kimono
Post by: riso on February 13, 2010, 11:46:27 AM
(http://gigaom.files.wordpress.com/2010/02/aa.jpg)
Apple, ever since its birth in the 1970s, has enjoyed special favor and even zealous worship from members of the open source community, self-proclaimed free thinkers and supporters of open standards. And yet, with each new step it takes, the company becomes more closed. But while closed practices are currently cranking the cash registers in Cupertino, peril lies ahead.

From the early days of development of its Unix-based operating system to its battles with purportedly Orwellian companies like IBM and Microsoft to the jeans-wearing corporate culture it has always nurtured, Apple has always had an easy time wooing the freewheeling computing counterculture, including the open source community. In recent years, though, even as it has (deservedly) earned “company of the decade” accolades, Apple has become more and more closed.

Tom Foremski recently noted that Apple is actually becoming more closed with every new device it delivers. As he writes:

“Since the introduction of the iPod, iPhone, and now the iPad, Apple is becoming less and less open, it is using fewer standard components and chips, and far fewer Internet technologies common to Mac/PC desktop and laptop systems.”
Foremski also notes that Apple’s upcoming iPad is “a much more closed system than any of Apple’s products from the past 10 years.” It runs only the A4 processor — a chip that other companies can’t buy. It runs a restrictive, non-multitasking operating system: the iPhone OS. Even its connectivity is very limited, and, presumably, ongoing dongles and hardware connectivity options for it will be available mostly just from Apple. Citing “zero-sum maneuvering against hated rivals,” the Wall Street Journal recently took the iPad to task for not supporting common platforms such as Adobe Flash and Microsoft Silverlight (locking users into iTunes-only content).

Picking up the thread, newly crowned Canonical COO and open source blogger Matt Asay wonders if Apple is the new Microsoft. He asks whether “Apple is the company that creates insanely great business strategies for locking customers into its walled-garden content emporium.”

Proprietary strategies have paid off big time for Apple. Its revenues exploded and its stock soared even as many people questioned its closed practices with the iPod, iTunes and the iPhone. But I predict that the iPad, aggressively closed as it is, will illustrate the folly of remaining strictly closed over the long run.

On a tablet-style device as slick as the iPad is, people will not be content with only the types of applications made available thus far for the iPhone. In fact, Om has predicted that we may see brand new types of applications and web sites crop up specifically for the iPad. If the device becomes popular, people will clamor for an open development environment, and, as I’ve pointed out, they will reach beyond the iPhone OS on the iPad by virtualizing other operating systems that extend to more applications.